Saturday, June 25, 2005

Domain Name Clone

Interesting story last month about Wal-Mart having a domain name URL stripped away from an individual.

In this story Wal-Mart went to the WIPO Arbitration Center.

Wal-Mart's Domain Name Battles by ZDNet's Phil Windley -- A recent decision by the WIPO Arbitration Center took the domain name away from Jeff Milchen, a self-described Wal-Mart critic. The panel found that Milchen had "registered the name in bad faith," a term that has specific meaning under ICANN's Uniform Domain-Name Dispute Resolution Policy (UDRP). According to Evan Brown:In taking this "totality of [...]

There were four points that the arbitration panel had found that were in violation by the individual. In essence what this individual was doing was in direct conflict with ICANN policies.

Is this a watershed case? What about all the cloned url websites? How will this affect free speech? Where does free speech stop and protecting legitimate trade marks begin? Will we see more cases brought to arbitration?


Thursday, June 23, 2005

Relevant Domain Names

Sometimes a business needs to have a Second Domain Name or more names

As a business continues to expand sometimes it makes more sense to register another relevant domain name instead of placing everything under one URL. Some of the larger companies may actually have dozens of names for intellectual property, special applications and features.

Why do this?

From a practical standpoint it is much easier to compartmentalize operations as well as custom designing layouts and applications specifically tailored to each area of operation.

Additionally, as businesses grow there are probably many people with-in the organization that need to have access to various parts of websites. By providing different websites this prevents things from getting crossed up between personnel.

Even for small business, using other domain names can be beneficial for handling items such as Email marketing, online lead capture, or newsletter mailings where there are a number of hosting services that provide templates and other programs for Email marketing purposes. Other areas for consideration are blogging, Wikis, or content management for the company or customers. Instead of re-inventing the wheel it is much easier to take the software that is already available online and provided by numerous hosting companies, to establish another account with a domain name related to what you wish to do. Sure, a business could do it with a subdomain (subdomains are in front of the domain) but having a registered domain can make it easier for a client or customers to remember.

Additional insight from a marketing, advertising, and branding perspective.

It is much easier to establish a product brand by using the name in the domain. Many times a product will have great brand recognition in the media and by taking advantage of this brand recognition online can really help promote the product or service even more.

For help with Internet marketing, online advertising, and branding strategies for your business contact Professional Web Services.

Sunday, June 19, 2005

Name Your Domain Name

What to build a family website? Need a DBA with your sir name?

No problem.

Get Your Own Name Domain Name

Domain names are not just for businesses. It is amazing how easy it is to establish a website for personal use today. Millions of people are signing up for their very own domain name. The cost can be under ten dollars per year along with some providers even offering free hosting services.

If you do not want to pay for a registered domain name you can still establish a personal site using a free blogging service incorporating the sir name into the blog.

Personal domains are not just for personal use. Other applications for this are if you have a service related job or a salesman, and are marketing and advertising yourself, or have a DBA by your name consider having people finding you on the Internet by simply typing in your last name.

This has been an excellent way for Realtors® to be found online in their local market place from clients that know them.

Where to start?

If you are new at this start with a blog. Sign up for a free blog and try a test site. If it does not turn out the way you like simply delete the blog and start again.

When I first started, I blogged about something that was being talked about online at the time. I even did it anonymously to begin with because of concerns of online privacy issues. I kept it private up until recently. Since that first blog my concerns have somewhat subsided because in today's world simply being alive will get you in the record book somewhere. If you don't believe me, check out the birth certificates.

This was my first blog.

Another example of technical experimenting for layout, design, sales, marketing, and technology concepts can be viewed at our test blog.

If all of this sounds like it is way over your head, our team can help you with your Internet marketing and online advertising needs. Contact us today for a free Internet marketing evaluation. Above all, we will tell it like it is, and do it with style!

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